Located in North Easton, Massachusetts, this farm to table restaurant is lead by head Chef and Owner, Chandra Gouldrup who truly is "The Farmer's Daughter." The Farmer's Daughter has grown immensely in popularity over the years. This has prompted Chandra, the 2016 winner of WGBH’s Stewardship Award, to look to the future. First, by building an incredibly busy catering business serviced out of The Daughter, then leading to the opening of TFD After Dark on Thursday, Friday & Saturday evenings. If you are in the area, you will definitely want to check it out!
Like many constantly evolving businesses, we worked together with The Farmer's Daughter and their many other restaurants under the Taste Restaurant Group, through an initial re-branding, logo and strategy phase as the first step. Careful focus and targeted goals set during re-branding and logo redesign were key in accomplishing a flat, clean, sharp and modern logo to support multiple uses from website placement to product branding, stickers, signage and more. Once the re-branding phase was completed, we then moved into phase 2 which is where GoingClear Interactive was responsible for the web strategy, user interface (UX), discovery, web design, web development, quality assurance, and testing of the new Taste Restaurant group websites.