Maximize Your Digital Presence
Web Strategy, Digital Marketing Plan, SEO, Video, Social Media, Content and more
It’s important to have a website that looks great, but aesthetics will only take you so far. What good is your web presence if it’s not helping to increase your company’s revenue?
As a full-service digital marketing agency in Boston, we don’t begin or end a project by drawing something beautiful. Instead, we preface every designer activity by asking “why?” Once we understand our clients’ goals, we reverse engineer both a website and an ongoing process that will help drive them towards real success.
Helping the businesses we work with to attract online visitors, convert them into leads, and then generate revenue opportunities is at the core of everything we do. We don’t just believe in smart business outcomes, but also in transparency. That’s why we focus on proper analytics integration, with all goals being measured, reported, and analyzed on a monthly basis.
Anyone can build you a website, but at GoingClear we want to help raise your company to a whole new level. Below, we’ve listed just some of the tools and tactics we use along the way…
We create an individualized plan for each client. Some of the key ingredients that go into a successful Digital Marketing Plan can include:
- Digital Marketing Plan
Strategy has to come before execution; otherwise, you’re just experimenting with different tactics and hoping something will work. We can help you to evaluate your company, your customers, and your competition to find where your competitive strengths lie and how you can communicate them to the market.
Once we have that knowledge, we’ll turn the insights found into a comprehensive digital marketing plan. That document won’t just lay out a vision for the future of your website, but also concrete steps we can take to help you achieve your bottom-line goals.
- Funnel Marketing Map
The bigger and more complex your product or service is, the more conversion steps you will need to turn a visitor into a customer. In other words, most searchers won’t make a major commitment the first time they arrive at your website. However, they can be enticed to download an ebook, sign up for a newsletter, or otherwise qualify themselves for follow up.
Once that happens, they have entered your sales funnel. Using automated tools and ongoing contacts, you can share information about your firm and help prospects to qualify themselves. The result is a steady stream of sales opportunities delivered to your inbox every day.
- Search Engine Optimization (SEO) | On-Site & Off-Site
Search engine optimization is a cornerstone of digital marketing. Google processes more than 2 billion daily searches on its own, with tens of millions of others going to Yahoo, Bing, and other search portals.
The GoingClear team will ensure your business website is configured for maximum search visibility. Then, we’ll help you to promote your content with on-site technical optimization and inbound linking strategies. The overall effect is a campaign that gets stronger and more profitable over time, with a large share of your inbound sales opportunities originating from search queries.
- Pay Per Click (PPC) Management | Paid Traffic
While organic (unpaid) search traffic is preferred, paying to bring visitors to your website can be faster and even more efficient. That’s particularly true when you have an intensive digital marketing plan in place that allows you to zero in on the exact group of buyers you want to target.
We’ll help you to devise ads and campaigns that include both search engines and social media portals. Using experience, best practices, and rigorous testing, we will help you to use PPC to add another profitable dimension to your sales funnel.
- Local Search
Google and the other search engines have effectively replaced the Yellow Pages and similar publications. That’s a good thing for searchers – because it means more timely and relevant results – and a great thing for marketers, too. Optimize your website correctly and you can win buyers in your geographic area that will be easy to reach in a cost-effective way.
Businesses are quickly learning how important local search optimization is, though, which is why we utilize advanced tools and metrics to give our clients an edge. Grabbing a huge share of your local customer base should be an important online marketing goal for your company, and we’ll help you reach it.
- Listings Management
There are probably dozens of online business directories and review sites where your company could be listed. Some of these might be based on your industry, and others on geography or interest.
Many marketers tend to overlook these portals because they’re so many of them. However, each one has value from a search engine optimization perspective, as they can generate inbound links and corroborating information for the details Google sees on your website. Plus, they could generate ongoing referrals.
With our listings management service, will ensure your business shows up in all the right places, and that your entries are always accurate and up-to-date.
- Web Optimized Copy writing
It would be hard to overstate the importance of the content on your website. Good writing attracts interest from Google and the other search engines, and then persuades visitors to your site to take action. Poor writing does neither of those things, and undercuts your credibility.
We work with top copywriters to help you craft messaging that will bring visitors to your front door and convince them to take the next step. Whether you need to tell a story or simply convert searchers into buyers, we will help you get the very best in web optimized copywriting for your site, blog, and social media accounts.
- Social Media Marketing and Setup
Social media portals like Facebook and Twitter are rapidly gaining ground on Google and the other search engines as a top source of online visits and referrals. Unfortunately, most business owners and marketers aren’t sure how to take advantage.
Working directly with our clients, our creative team ensures that the necessary accounts are set up and optimized on all the major social platforms. Then, we help them to put together content, promotion, and advertising strategies that turn social activity into measurable results. In other words, we help build social media marketing campaigns from the ground up, turning tweets and likes into new revenue.
- Email Marketing and eNewsletters
Email offers you a fast, targeted, and cost-effective way to reach out to customers and subscribers. In order for your newsletters to be profitable, though, you have to have a healthy subscriber list and messaging that moves recipients into action.
Our creative team will work with you to implement strategies that attract readers. Then, we’ll help you to format your email messages into an attention-grabbing format. Before long, you’ll have a tool you can use to create new sales opportunities instantly, making email an invaluable part of your ongoing internet marketing campaigns.
- Landing Page Development Strategies
Search engine optimization and social media marketing are important for bringing traffic to your website, but they aren’t going to drive results if you can’t turn visitors into leads. That’s where the power of landing page development comes into play.
Building strong landing pages isn’t just about design and web programming. To get the results you’re looking for, you need an understanding of your market, visuals that are as interesting as they are persuasive, and sales messaging that is spot on for your audience. We’ll help you develop each of these elements, and then put together an analytics program that helps you to understand the results and refine your landing page strategy going forward.
- Integrated Marketing (AKA: Offline/Print)
As powerful as digital marketing is, there is still a physical world out there… and many of our clients still use traditional marketing techniques like postcards, billboards, and print ads effectively. The key is to integrate all of these campaigns together, so each one adds to the overall effect and no mailing or activity is isolated.
We have the experience to evaluate your marketing strategy as a whole and help you put the pieces together in a cohesive way. Whether you’re looking to blend digital tactics with an existing offline plan, or just see how different digital and print elements can work together, our team can help you find the answers you need.
- Marketing Automation
The best thing about internet marketing is often that it allows for inbound lead generation that can be automated. That’s because it lets your business keep growing and expanding without requiring you to take on more staff or put in additional hours. Automation saves time, generates stronger sales opportunities, and makes your business more scalable.
In order to take advantage of these benefits, though, you have to have the right tools in place. These can include an established sales funnel, automated email messages, and online conversion points that have been designed and tested. If putting your marketing on autopilot is the goal, we can use our expertise to steer you in the right direction.
Your blog is the perfect tool for spreading news, adding content to your site, and bringing in search engine visitors. However, there is more to blogging than simply throwing a few words onto the screen and hoping for the best. That’s why we utilize writers and marketing professionals who can turn your topics into well-crafted posts that appeal to viewers and search spiders.
Every new post grows your online profile and establishes you as a thought leader in your industry. Additionally, with the right visuals and optimization, your blog can actually be a conversion tool that generates leads and even online sales.
- Video Marketing
Video is a hot topic in today’s internet marketing world, and for good reason. Not only have the costs associated with producing high-quality videos come down, but one study after another has shown that searchers pay more attention to video clips than they do static text and images.
As with any form of web content, however, the key to making video work on your website isn’t just producing clips, but integrating them into your overall strategy. We can help you devise scripts and storyboards, create the marketing videos you need, and then distribute them through social media so they generate measurable results for your business.
- Lead Magnets
Bringing interested searchers to your website is a great first step in the internet marketing process, but you also have to have a way to follow up with those prospects or keep them coming back. Otherwise, the opportunity will be wasted and the potential buyer might not ever return
Our creative team are masters at creating lead magnets that generate conversions from search and social traffic. From coupon codes to downloadable information pieces, we can help you find what best suits your needs and appeals directly to the segment of the market you want to engage.
- Mobile Advertising
You’ve probably heard by now that more than half of all web traffic comes from mobile devices smartphones and tablets). While making your website responsive to display perfectly on small screens is a good first step towards acknowledging that reality, you can go farther and grab opportunities that your competitors are missing.
Mobile advertising is the wave of the future when it comes to targeted messaging. We can help you set up your campaigns, track mobile analytics, and refine your offers to scoop up revenue from this ever-growing market. Mobile computing might be the future of the web, but your business can start profiting from it right now.
- Content Marketing & Strategy
While many business owners associate content marketing with search engine optimization, uses go much farther. With the right content you can attract attention on social media, establish yourself as a thought leader in your industry, and even devise viral campaigns that get your customers, colleagues, and competitors talking.
The key to making content work is having a plan that blends your marketing strategy with unique point of view. By drawing on some of the best creative minds in the country, we can help you find the appropriate keywords and channels to reach your audience. Then, we’ll work together to create something that makes you stand out in a crowded internet.
- Content Production: Articles, eBooks, White Papers
It takes a lot of content to make a name for yourself on the web. In fact, it can take a lot of different types of content. That’s because articles are great for search engine optimization and guest posting, but ebooks and white papers drive conversions. Videos are great for explanations, but images work well on social media.
Our focus is on helping you build content production strategy that doesn’t just put your name in front of buyers, but also leads to measurable improvements in your business. What’s the point of generating content if it doesn’t bring you revenue in the end?
- Affiliate Marketing
Affiliate marketing can take a lot of different forms, but in each case it allows you to leverage existing audience bases and subscriber lists for big profits. In order for it to pay off, though, it’s crucial that you understand your audience and develop the right relationships.
We know how to separate the best affiliate marketing opportunities from the worst. Whether you’re looking to create fast sales or new streams of income, our team will help you to design a plan that moves you forward from the first day. If you haven’t tried affiliate marketing yet, now is your chance to see why it’s so effective.
- Marketing Automation and CRM Integration
For businesses owners who want the maximum amount of efficiency and scalability, new customer relationship management (CRM) platforms allow for precision and automation in one clean package. In other words, you can use platforms like HubSpot or Infusionsoft to zero in on your most important prospects and let them qualify themselves as leads.
We are masters of marketing automation and are always testing the capabilities of new CRM packages. That means we can help you to not only find the solution you’re looking for, but also to get the best value from it after it has been installed.
- Performance Reporting: Analytics and Measuring Progress
It’s not enough to suspect your Internet marketing plan is working – you want to know exactly how your campaigns are performing and what steps can be taken to improve them. That’s why analytics are at the heart of the GoingClear approach. We promise our clients measurable results, and we want them to be able to see exactly how we’ve delivered.
Reporting takes the guesswork out of web design in digital marketing, and puts the power back in the hands of business owners. We wouldn’t settle for campaigns that couldn’t be properly evaluated, and neither should you.