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Midwest Airlines

About:

We all know Midwest Airlines as they are The Best Care in the Air.

Midwest Airlines is a customer-focused airline that got its start in Wisconsin. Based in Milwaukee, Midwest Airlines and its regional service, Midwest Connect, serve 33 cities – featuring a substantial number of nonstop routes from Milwaukee and easy connections through both Milwaukee and Kansas City.

The Challenge:

Midwest Airlines wanted to utilize the power of Internet with a physical tradeshow. Working in conjunction with MOTM, Midwest Airlines was offering a Summer Special and needed a boost in web traffic to tap into this Web fare special.

The GoingClear Solution:

It was time to be creative back at the GoingClear web lab is what we call it. Considering a physical presence at a Tradeshow with the need to drive unique web traffic, GoingClear developed a Interactive Photo Gallery that super-imposed a first-class seat on a 747. The user would have their photo taken at the Tradeshow with a green-screen background while also leaving their eMail address. After, the person would go back to the website, enter their email address and see themselves on a first-class seat in the airplane. Along with this, a full custom CMS system was developed for Midwest Airlines and MOTM to manage this web property, events and photos.

Solutions Executed:

• Discovery & Planning of Internet Goals
• Design of consistently branded web existing presence
• Working with corporate standards & guidelines
• Functional Specifications Documentation
• Internet Strategy
• Wire Framing
• Custom CMS system
• XML, PHP, CSS
• Web Administrator for vendor
• Automatic eMail announcements
• eNewsletter Sign Up Integration

From the Client:

GoingClear is an outstanding web firm with excellent web strategy experience and execution.

Operations Manager, MOTM