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Beacon Hill Athletic Clubs

About:

The Beacon Hill Athletic Clubs is a small chain of locally-owned and operated health clubs. We're your down-the-street, friendly, neighborhood place to work out where everyone is welcome. We've been around for almost 20 years and we pride ourselves on great locations, sparkling clean facilities, state-of-the-art equipment, innovative programs, and the friendliest, most engaging staff anywhere.

The Challenge:

The Beacon Hill Athletic Clubs are a well respected brand in the Boston area and it was our job to preserve while enhancing their web presence. BHAC asked GoingClear to re-design a new web property that would have a fresh, professional, informative yet somewhat hip element. It was important to highlight their brand colors of Orange and Blue and design a User-Friendly interface for their Members and prospects.

The GoingClear Solution:

Understanding their need for a fresh and enhanced web presence along with the functional need of each location's web management needs of Schedule / Calendar Updates, specific News items and general club-specific information, GoingClear developed a truly remarkable web property that provided solutions to all of their web needs while creating custom enhancements to ensure a fresh User-Friendly experience for all of their future website visitors.

Solutions Executed:

• Discovery & Planning of Internet Goals
• Re-Design of existing Web Presence
• Functional Specifications Documentation
• Wire Framing
• Internet Strategy
• Site Architecture
• Content Management
• User-Friendly Interface Design
• CSS
• PHP
• Club Specific and fully managed Schedule / Calendar systems
• News & Events CMS control
• Flash based CMS Photo Gallery
• Flash Header Intro
• eNewsletter Sign Up Integration
• Additional non-flash user-friendly photo galleries
• SEO Integration

From the Client:

Without GoingClear, our site would never have come out with such a fresh and professional image that met all of our needs and will allow our business image online to continue to grow our offline business. It was your attention to our specific web needs and the Internet Strategy that was most helpful we feel that generated such project success. We are very happy with our new web presence!

Jason Klein - Owner / Beacon Hill Athletic Clubs

Before GoingClear: